Hani
Digital Acquisition & Growth Specialist
Top Skills
Google AdsFacebook AdsGoogle Analytics
Search vetted Facebook Ads Specialists and shortlist in minutes
See their work and rates, message the ones worth talking to, and hire without a recruiter in the middle.
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Top Skills
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Top Skills
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Top Skills
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Top Skills
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Top Skills
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Top Skills
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Top Skills
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Top Skills
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Top Skills
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What a Facebook Ads Specialist does
They run your Facebook and Instagram ad spend so it brings in customers instead of just impressions. Day to day that means:
Building campaigns across Meta's surfaces: Facebook feed, Instagram, Reels, Stories, Marketplace
Writing the creative briefs and reviewing ad copy and assets before launch
Testing audiences, placements, and creatives, then doubling down on what converts
Setting up the Conversions API and tracking properly so attribution doesn't drift
Watching CAC, ROAS, and frequency closely and pulling back before performance breaks
A strong Meta ads consultant ties everything to revenue, not engagement. They know that a campaign with a 2x ROAS sometimes beats one with a 4x ROAS depending on volume and margin. Most ecommerce stores and DTC brands hire one once their monthly Meta spend crosses the threshold where a 10% improvement covers the consultant's cost a few times over.
What to look for in a Facebook Ads Specialist
The tell is how they talk about creative. A weak one treats creative as someone else's job. A strong one knows that the ad is 70% of performance and pushes hard on testing new angles. When you interview, look for:
Specific account turnarounds with before-and-after CAC or ROAS and what they changed
Comfort being held to a revenue or contribution margin number, not just spend
Honesty about iOS 14, attribution drift, and Conversions API setup. If they wave these off, they're behind
Avoid anyone whose answers stay vague when you ask about creative iteration.
Tools a strong one should know:
Meta Ads ManagerMeta Business SuiteConversions APITriple Whale or Northbeam for attributionKlaviyo for retentionGA4a creative testing tool like Motion or Creative OS
What a Facebook Ads Specialist costs
One flat $1,999 placement fee when you hire, whatever the rate. No percentage of salary.
Get StartedHow hiring works
Search.
Describe the role like you'd say it out loud. Get matched in under a minute.
Scout OS vs the alternatives
| Hiring locally | Job boards | Traditional recruiter | Scout OS | |
|---|---|---|---|---|
| Cost | $90k–$130k/yr salary | Free to post, costly in time | 15–30% of salary, $15k–$30k on a $100k hire | $99/mo + $1,999 flat |
| Time to shortlist | Weeks | Days of sorting | 1–4 weeks | Under a minute |
| Who vets | You | Nobody | The recruiter | Done. ~1 in 300 makes it on |
| Who picks | You | You | The agency | You |
| If it fails | You eat it | Start over | Sometimes a replacement | Next placement free |
| Lock-in | Full salary | None | Retainer or contract | Cancel anytime |
A recruiter's fee scales with the salary, so the better the hire, the more it costs you. On Scout OS it's flat. $1,999 is $1,999 whether the person earns $40,000 or $120,000.
Common questions
Because you see the actual person, their work, and their rate before you talk to anyone — no blind trust in a recruiter's shortlist.
Every profile goes through skills verification and reference checks before it’s searchable. Roughly 1 in 300 applicants makes it onto the platform.
LATAM, Africa, South Asia, and Europe are all searchable and filterable right on the platform.
Your next placement is free — no separate agency fee, no starting the search over from zero.
Everything you need to onboard and pay your hire compliantly is included once you place them.
$100/mo for full access to profiles and messaging, plus a flat $1,999 placement fee when you hire — no percentage of salary.
Search and get matched in under a minute. Most teams shortlist and interview within a week.